Why doesn’t MTV show music videos anymore? This has been rattled off by aging gen X and gen Y adults since the early 2000s and the onset of psuedo celebs and scripted reality like The Hills.
Back in 2010, MTV even dropped “Music Television” from its official logo for the first time since it started in 1983. Today, new MTV president Sean Atkins said, “Advertisers, fans — they always ask, ‘Can you bring music back?” So he plans on obliging.
The most notable announced change is the official return of MTV’s flagship live performance series MTV Unplugged. It was never officially cancelled, but aside from a few specials with Florence and the Machine and Miley Cyrus, the series has been mostly inactive since 2011.
The series specials consisted of showcasing pop and rock stars in an acoustic setting, stripped of electrical instruments. Some of the more notable appearances included Nirvana, Mariah Carey, Alice in Chains, and a young Shakira.
Other shows in development include a weekly live music series, Wonderland, that will also showcase young comedic talent (co-produced by Comedy Central), a hip-hop music competition developed by Mark Burnett, and several scripted and non-scripted series attached to names like Zac
Efron, Drew Barrymore, Pitbull, John Legend, Dwayne Johnson, and Dany Garcia.
Will you be tuning in when MTV brings the music back?
Is it too fargone from the days of Snookie and The Situation?
Let us know in the comments